When you get forward with your startup, you tend to come up with more and more ideas. Talking with users helps with this. Problem is, not all ideas are that big.
Recently we had really good discussion with a friend about improvements and feature ideas for Kippt. After a while, he simply asked:
Does it make you win?
For many of our ideas, the answer was no.
For each startup, winning means a different thing. First you need to get something out that works. Then you need to get 10 people using it, and maybe after you get to 100 or 10 000 users.
It’s about multipliers. Each step is a huge multiplier and win. From nothing to 10, from 10 to 100. When you get forward, it’s gets relatively harder and harder, about come up with things that would make you tenfold again.
Advice like that sounds obvious but it’s easy to forget in the midst of the daily grind and while reading all kinds of crazy threads about growth hacking and open graph. You come up with lots of cool ideas, but not all them are that big ideas.
It’s still good stop to think about what you’re actually doing. Why did you start this in the first place? Who is you using your service now?
The most important question is - what would make you win?
Continue the discussion on Hacker News.
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